The Show of the Year

Why Outsourcing?
BenQ’s global branding and marketing operation is driven and managed from Taipei headquarter office. As the branding department distributes basic marketing materials like product photos & spec sheets to all other BenQ offices around the world, Localisation of these marketing materials to reinforce the local marketing strategy is critical.

“We always have tasks that requires an innovative touch from an experienced designer, it could be designing magazine advertisement for new products, or just small alterations to existing marketing materials. The work load is not enough to hire a full time in-house designer, and design agencies usually charge a fortune even if it is just takes 5 minutes to get it done, thats when we decided to use outsourcing.” explains Mr. Liu, Marketing & Sales Manager from BenQ Australia.

Why G&W?
The key difference would be ‘working together in person’, rather than spending hours trying to explain ideas & thoughts over the phone and emails, G&W have their designer/s onsite working with you.

“Timing is always crucial in our business, it is assuring that G&W have the capacity to send in additional designers to get the job done. Such efficiency & reliability is simply not possible from individual freelance designers.” says Mr. Liu.

The outcome
“G&W offers innovative & professional design services, working with G&W enables us to meet short deadlines, control the budget and hassle free, their broad range of design expertise also provides our sales team with more marketing support to their clients. The results are outstanding!” concludes Mr. Liu.