Oakway Estate - one of the award wining boutique winery in the heart of Geographe Wine Region of Western Australia. With generations of wine making history, the brand identity & packaging was due for a makeover. Approached by Wayne & Ria Hammond, the owners of Oakway Estate, the project was to bring wider recognition of this fine Western Australian wine to an audience outside its home region.

After we conducted an equity study and developed new brand positioning, inspirations were drew from different aspects of an actual oak tree to streamline the package design to reflect the brand’s heritage and values.

The new modern design, which portrays a sectional view of an oak trunk as well as the capital “O” from the name Oakway Estate, was well received from shelves to cellar doors. With a refreshed brand identity and clean illustration, the new label design created differentiation, and elevated the pride of this smart, authentic Australian brand.