OOur team designed and delivered an immersive technology showcase for BenQ at the Midwich partner event, creating an engaging environment that highlighted BenQ’s professional display, projection, and interactive collaboration solutions.

The activation featured a combination of immersive golf simulation technology, large-format digital displays, interactive touchscreens, and commercial presentation systems, allowing attendees to experience BenQ products within practical real-world applications. A dedicated golf simulator zone became a major focal point of the event, drawing strong visitor engagement and demonstrating the performance capabilities of BenQ’s projection technology in an interactive setting.

The showcase environment incorporated illuminated branding, custom-built display counters, integrated product demonstration areas, and high-impact graphic panels designed to maximise visibility within the conference venue. Open presentation spaces encouraged product interaction and facilitated conversations between attendees, partners, and the BenQ team throughout the event.

In addition to the immersive simulator experience, the activation also featured professional display solutions for corporate collaboration, digital signage, and meeting room applications, reinforcing BenQ’s position across multiple commercial technology sectors.

From concept development and graphic production through to installation and onsite delivery, the project was executed with a focus on premium presentation, functionality, and audience engagement, resulting in a polished and impactful brand experience aligned with BenQ’s professional display portfolio.