Our team designed and delivered a high-energy gaming activation for BenQ ZOWIE at Centrepiece Melbourne, creating an immersive esports environment focused on competitive gameplay, live streaming, and audience engagement.

The activation featured multiple competitive gaming stations equipped with ZOWIE esports monitors and high-performance gaming PCs, allowing attendees to experience the speed, responsiveness, and visual performance of BenQ’s professional gaming hardware firsthand. Custom-branded gaming desks, illuminated product displays, streaming setups, and integrated broadcast equipment reinforced the authentic esports atmosphere throughout the space.

A key visual element of the project was the large-format custom ZOWIE feature wall, which established a bold brand presence and created a striking backdrop for gameplay, streaming, and event photography. The activation layout was carefully designed to encourage participation while maintaining clear visibility across gaming stations, spectator areas, and live content zones within the open venue environment at Centrepiece Melbourne.

The space also incorporated tournament-style production elements including cameras, streaming infrastructure, branded barriers, and event graphics to support live gameplay demonstrations and community interaction throughout the event.

From fabrication and graphic production through to onsite installation and event execution, the project was delivered to create a visually impactful and functional esports experience aligned with BenQ ZOWIE’s competitive gaming identity.